Fertility as Consumption: Theories from the Behavioral Sciences
Richard P. Bagozzi, M. Frances Van Loo
Journal of Consumer Research · 1978 · Volume 4 · Issue 4
Abstract
The study of fertility is one of the few subject matters common to all disciplines in the social sciences. Yet, little agreement exists as to why families have the number of children they do. This article synthesizes existing theories, critically analyses supporting research, and suggests new directions for study.
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