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Fertility as Consumption: Theories from the Behavioral Sciences

Richard P. Bagozzi, M. Frances Van Loo

Journal of Consumer Research · 1978 · Volume 4 · Issue 4

DOI: 10.1086/208700

Abstract

The study of fertility is one of the few subject matters common to all disciplines in the social sciences. Yet, little agreement exists as to why families have the number of children they do. This article synthesizes existing theories, critically analyses supporting research, and suggests new directions for study.

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