Consumer Search and Public Policy
Howard Beales, Michael B. Mazis, Steven C. Salop, Richard Staelin
Journal of Consumer Research · 1981 · Volume 8 · Issue 1
Abstract
Consumers acquire information from a variety of internal and external sources. Sources differ in their abilities to convey different kinds of information. This paper examines the implications of these sources for designing government information programs. It emphasizes the need to examine the effects of information disclosures in the total information environment.
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