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Consumer Search and Public Policy

Howard Beales, Michael B. Mazis, Steven C. Salop, Richard Staelin

Journal of Consumer Research · 1981 · Volume 8 · Issue 1

DOI: 10.1086/208836

Abstract

Consumers acquire information from a variety of internal and external sources. Sources differ in their abilities to convey different kinds of information. This paper examines the implications of these sources for designing government information programs. It emphasizes the need to examine the effects of information disclosures in the total information environment.

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