From the Editor-Elect

Abstract

Thank You I would like to begin my editorial and my editor-elect-ship by thanking the members of the Journal of Consumer Research ( JCR ) Policy Board for entrusting me with this honor. I will be wholly dedicated in my stewardship of JCR . I would also like to thank David Mick for being extremely helpful in making suggestions as we anticipate our transition. The success of a multidisciplinary journal like JCR depends on the quality of the people doing the work. I think you'll be impressed and pleased with the group of people I've convinced to serve as associate editors. They are all exceedingly intelligent, kind and constructive, and altogether cool people: Gene Anderson, Eric Arnould, John Deighton, Gita Johar, Barbara Kahn, Don Lehmann, Mary Frances Luce, Kent Monroe, Steve Nowlis, Laura Peracchio, Joe Priester, and Craig Thompson. As need be, we may add to this list. I'm also thrilled to report that Mary-Ann Twist has agreed to continue in her service as managing editor for the journal. She is the person upon whom this enterprise rests, and she is extremely helpful and kind. I look forward to working with her.