Points of View and Pieces of Time: A Taxonomy of Image Attributes
Val Larsen, David Luna, Laura A. Peracchio
Journal of Consumer Research · 2004 · Volume 31 · Issue 1
Abstract
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes and, thus, integrates the semiotics and information-processing approaches to advertising.
Keywords
Advertising, Imagery, Attitudes, Symbolic Consumption/Semiotics, Literature Review
Enable JavaScript for citation tools and additional paper interactions.