David

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7780-5761

University of Central Florida, Orlando, Florida, USA

Publications

• Ethnic identity-based motivation: A model emergent from US Hispanic consumers — Journal of Consumer Psychology 2023
• Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion — Journal of Consumer Research 2022
• When up brings you down: The effects of imagined vertical movements on motivation, performance, and consumer behavior — Journal of Consumer Psychology 2014
• Does brand spelling influence memory? The case of auditorily presented brand names — Journal of Consumer Psychology 2013
• The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective — Journal of Consumer Psychology 2010
• How much was your shopping basket? Working memory processes in total basket price estimation — Journal of Consumer Psychology 2009
• One Individual, Two Identities: Frame Switching among Biculturals — Journal of Consumer Research 2008
• The Role of Thin-Slice Judgments in Consumer Psychology — Journal of Consumer Psychology 2006
• Structural Constraints in Code-Switched Advertising — Journal of Consumer Research 2005
• Integrating Ad Information: A Text-Processing Perspective — Journal of Consumer Psychology 2005
• Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion — Journal of Consumer Research 2005
• Points of View and Pieces of Time: A Taxonomy of Image Attributes — Journal of Consumer Research 2004
• The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
• Cross-cultural and cognitive aspects of web site navigation — Journal of the Academy of Marketing Science 2002
• Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach — Journal of Consumer Research 2001