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Psychological Distancing: Why Happiness Helps You See the Big Picture

Aparna A. Labroo, Vanessa M. Patrick

Journal of Consumer Research · 2009 · Volume 35 · Issue 5

DOI: 10.1086/593683

Abstract

We propose that a positive mood, by signaling that a situation is benign, might allow people to step back and take in the big picture. As a consequence, a positive mood might increase abstract construal and the adoption of abstract, future goals. In contrast, a negative mood, by signaling not only danger but also its imminence, might focus attention on immediate and proximal concerns and reduce the adoption of abstract, future goals.

Keywords

Affect/Emotions/Mood, Judgment and Decision Making, Motivation/Desires/Goals, Social Cognition

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