Aparna Labroo

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7046-7296

Northwestern University

Publications

• Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes — Journal of Consumer Research 2025
• JCP: The next mile — Journal of Consumer Psychology 2024
• Commentaries on “Abductive Theory Construction” — Journal of Consumer Psychology 2022
• The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences — Journal of Consumer Psychology 2021
• Cueing Morality: The Effect of High-Pitched Music on Healthy Choice — Journal of Marketing 2020
• A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research — Journal of Consumer Research 2016
• Incandescent affect: Turning on the hot emotional system with bright light† — Journal of Consumer Psychology 2014
• From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation — Journal of Consumer Research 2011
• From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference — Journal of Consumer Research 2011
• Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts — Marketing Science 2011
• The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation — Journal of Marketing Research 2010
• Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation — Journal of Consumer Research 2010
• Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation — Journal of Marketing Research 2010
• The “Name-Ease” Effect and Its Dual Impact on Importance Judgments — Psychological Science 2009
• Psychological Distancing: Why Happiness Helps You See the Big Picture — Journal of Consumer Research 2009
• Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation — Journal of Consumer Research 2009
• The “Instrumentality” Heuristic — Psychological Science 2009
• Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation — Journal of Consumer Research 2008
• The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes — Journal of Consumer Research 2007
• Between Two Brands: A Goal Fluency Account of Brand Evaluation — Journal of Marketing Research 2006
• The Effect of Conceptual and Perceptual Fluency on Brand Evaluation — Journal of Marketing Research 2004