Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave
Journal of Marketing Research · 1978 · Volume 15 · Issue 3
DOI: 10.1177/002224377801500314
Abstract
Empirical investigations of differences between females and males in the industrial salesforce have not been published. This study is an attempt to begin to fill this void. Women and men are compared on six job satisfaction components, value importance of the job components, performance, role clarity, and propensity to leave the organization. The findings generally support the hypothesis of “no difference” between males and females. However, women did have lower role clarity scores and higher propensity to leave scores.
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