Paul Busch

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0007-4947-0221

Department of Marketing, Texas A&M University

Publications

• Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis — Journal of Marketing Research 1989
• Identifying the Generics-Prone Consumer: A Meta-Analysis — Journal of Marketing Research 1987
• The Sales Manager's Bases of Social Power and Influence upon the Sales Force — Journal of Marketing 1980
• Product Safety Legislation and the Small Retailer — Entrepreneurship Theory and Practice 1979
• Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children — Journal of Marketing Research 1979
• Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave — Journal of Marketing Research 1978
• An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad — Journal of Marketing Research 1976
• A Review and Critical Evaluation of the Consumer Product Safety Commission — Journal of Marketing 1976