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Unobservable Variables in Structural Equation Models with an Application in Industrial Selling

David A. Aaker, Richard P. Bagozzi

Journal of Marketing Research · 1979 · Volume 16 · Issue 2

DOI: 10.1177/002224377901600201

Abstract

Structural equation models which include unobservable variables permit theoretical constructs to be represented by multiple indicators. The use and evaluation of such models are illustrated in an industrial salesforce study.

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