Reviews of Books

Abstract

Alderson, W. 1930. “Problems of Wholesale Dry Goods Distribution.” InTechnical Report Distribution Cost Studies no 7United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.Google Scholar— 1936. “Product Differentiation and the Integrating Price.”The American Marketing Journal, 3 (2): 118–126.Google Scholar— 1937a. “The Effect of Price Controls on Non-Price Competition.”Law and Contemporary Problems4 (3): 356–362.ArticleGoogle Scholar— 1937b. “A Marketing View of Competition.”Journal of Marketing1 (3): 189–190.ArticleGoogle Scholar— 1953a. “Social Adjustment in Business Management.”Explorations in Entrepreneurial History6 (1): 20–29.Google Scholar— 1953b. “Statistical Training for Marketing Research.”American Statistican7 (February): 9–11.ArticleGoogle Scholar— 1955. “A Functionalist Approach to Consumer Motivation.” InConsumer Behavior and MotivationEd. R. Cole Urbana: University of Illinois Press, pp. 6–25.Google Scholar— 1957.Marketing Behavior and Executive Action: A Functionalist Approach to Marketing. Homewood, IL: Irwin.Google Scholar— 1958. The Analytical Framework for Marketing.” InProceedings: Conference of Marketing Teachers From Far Western States. Ed. D. J. Duncan. Berkeley: University of California Press, 15–28.Google Scholar— 1961. “A Systematics for Problems of Action.”Philosophy of Science18 (January): 16–25.Google Scholar— 1965.Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, IL: Irwin.Google Scholar— 1969. “Cooperation and Conflict in Marketing Channels.” InDistribution Channels: Behavioral Dimensions. Ed. L. W. Stern. Boston: Houghton Mifflin, 195–209. Reprinted fromDynamic Marketing Behavior.Google Scholar— and B. B. Aiken. 1932. “Merchandising Requirements of the Drug Store Package.” InTechnical Report Domestic Commerce Series no. 73United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.Google Scholar— and J. R. Bromell. 1930. “Problems of Wholesale Paint Distribution.” InTechnical Report Distribution Cost Studies no.8 [a], United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.Google Scholar— and R. Cox, 1948. “Towards a Theory of Marketing.”Journal of Marketing13 (October): 137–152.ArticleGoogle Scholar— and P. E. Green. 1967. “Bayesian Decision Theory in Channel Selection.” InThe Marketing Channel: A Conceptual ViewpointEd. B. E. Mallen. New York: John Wiley, 199–203.Google Scholar— and F. Haag Jr. 1931. “Problems of Wholesale Electrical Goods Distribution.”Technical Report Distribution Cost Studiesno. 9, United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.Google Scholar— and M. H. Halbert 1968.Men, Motives and MarketsEnglewood Cliffs, NJ: Prentice Hall.Google Scholar— and M. W. Martin. 1965. “Toward a Formal Theory of Transactions and Transvections.”Journal of Marketing Research2 (May): 117–127.ArticleGoogle Scholar— and W. H. Meserole. 1932. “Drug Store Arrangement” InTechnical Report Domestic Commerce Series, no. 57United States. Bureau of Foreign and Domestic Commerce (Department of Commerce) Washington, DC: Government Printing Office.Google Scholar— and N. A. Miller. 1934. “Costs, Sales, and Profits in the Retail Drug Store.” InTechnical Report Domestic Commerce Series, no. 90, United States. Bureau of Foreign and Domestic Commerce (Department of Commerce). Washington, DC: Government Printing Office.Google Scholar— and S. J. Shapiro, eds., 1963.Marketing and the Computer. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—, V. Terpstra, and S. J. Shapiro eds. 1965.Patents and Progress. Homewood, IL: Irwin.Google ScholarAlexander, R. S., F. M. Surface, and W. Alderson. 1949.Marketing. Boston: Ginn.Google Scholar——, and — 1953.Marketing. 3d ed. Boston: Ginn.Google ScholarBartels, R. 1962.The Development of Marketing ThoughtHomewood, IL: Irwin.Google Scholar— 1970.Marketing Theory and Metatheory. Homewood, IL: Irwin.Google ScholarBliss, P., ed. 1963.Marketing and Behavioral Sciences. Boston: Allyn & Bacon.Google ScholarBrown, S. 2002. “Reading Wroe: On the Biopoetics of Alderson's Functionalism.”Marketing Theory2 (3): 243–271.ArticleGoogle ScholarCox, R., and W. Anderson 1950.Theory in Marketing. Chicago: Richard D. Irwin.Google Scholar—, W. Anderson, and S. Shapiro (Eds.) 1964.Theory in Marketing (Second Series). Homewood: Richard D. Irwin.Google ScholarEnis, B. M. and K. K. Cox, eds. 1969.Marketing Classics. Boston: Allyn & Bacon.Google Scholar——, and M. P. Mokwa eds. 1990.Marketing ClassicsUpper Saddle River, NJ: Prentice Hall.Google ScholarGordon, R. A. and J. E. Howell. 1959.Higher Education for Business. New York: Columbia University Press.Google ScholarHolbrook, M. B. 2001. “Wroe Alderson (1957) Marketing Behavior and Executive Action.”ACR News, Winter, pp. 37–38.Google Scholar—, J. O'Shaughnessy, and S. Bell. 1990. “Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior.” InResearch in Consumer Behavior: A Research Annual, Vol. 4 Ed. E. C. Hirschman. Greenwich, CT: JAI, 131–163.Google ScholarJones, D. G. B. and E. H. Shaw. 2002. “A History of Marketing Thought.” InHandbook of Marketing. Eds. B. A. Weitz and R. Wensley. Thousand Oaks, CA: Sage, 39–65.Google ScholarLevitt T. 1960. “Marketing Myopia.”Harvard Business Review38: 45–56.Google ScholarPierson, F. C. 1959.The Education of American Businessmen. A Study of University-College Programs in Business Administration. New York: McGraw-Hill.Google ScholarRobinson, L. M. and R. D. Adler. 1987.Marketing Megaworks: The Top 150 Books and ArticlesNew York: Praeger.Google ScholarRobinson, P. J., V. P. Blazovic, P. E. Green, V. P. Buell, R. E. Linnemann, A. Corbin, and W. W. Michner 1976.The Charles Coolidge Parlin Awards: Thirty Years of Achievements in MarketingPhiladelphia: The Parlin Board of Governors and the Philadelphia Chapter of the American Marketing Association.Google ScholarSass, S. A. 1982.The Pragmatic Imagination. A History of the Wharton School 1881–1981. Philadelphia: University of Pennsylvannia Press.Google ScholarSheth, J. N., D. M. Gardner, and D. E. Garrett 1988.Marketing Theory: Evolution and Evaluation. New York: John Wiley.Google ScholarSnow, C. P. 1959.The Two Cultures. Cambridge, UK: Cambridge University Press.Google ScholarStern, L. W. 1969.Distribution Channels: Behavioral Dimensions. Boston: Houghton Mifflin.Google ScholarWish, J. R. and S. H. Gamble. 1971.Marketing and Social Issues: An Action Reader. New York: John Wiley.Google ScholarWooliscroft, B. 2001. “Too Hard to Read? Wroe Alderson's Theory of Marketing.” InGlobalization and Equity: The Proceedings of the 26th Annual Macromarketing Conference. Eds. Don R. Rahtz and Pierre McDonagh. Rijeka, Croatia: University of Rijeka, 435–447.Google ScholarReferencesDoh, Jonathan and Hildy Teegen. 2002. “Nongovernment Organizations as Institutional Actors in International Business: Theory and Implications.”International Business Review11 (6): 665–684.ArticleGoogle ScholarFreeman, R. Edward. 1984.Strategic Management: A Stakeholder Approach. Boston: Pitman.Google ScholarMaignan, Isabelle, Bas Hillebrand, and Debbie McAlister. 2002. “Managing Socially-Responsible Buyer: How to Integrate Non-Economic Criteria Into the Purchasing Process.”European Management Journal20 (6): 641–648.ArticleGoogle ScholarRetallack, Simon. 2002. “US Hijacks Johannesburg Summit.”The Ecologist32 (September): 20–23.Google Scholar“Science and Technology: The Bubble-and-Squeak Summit; Sustainable Development” 2002.The Economist, September 7, p. 89.Smith, Adam [1759] 2002.The Theory of Moral SentimentsEd. K. Haakonssen. New York: Cambridge University Press.Google Scholar—. [1776] 1977.An Inquiry Into the Nature and Cause of the Wealth of NationsEd. E. Cannan. Chicago: University of Chicago Press.Google ScholarUnfolding Stakeholder Thinking: Theory, Responsibility, and EngagementVolume Editors: Jorg Andriof, Sandra Waddock, Bryan Husted, and Sandra Sutherland Rahman Sheffield, UK: Greenleaf Publishing, 2002, 320 pages, $65.00 (Hardcover)Google ScholarReferencesBoyett, Joseph and Jimmie Boyett. 2001.The Guru Guide to Entrepreneurship, New York: John Wiley.Google ScholarHarrell, Wilson. 1994.For Entrepreneurs Only: Success Strategies for Anyone Starting or Growing a Business. Hawthorne, NJ: Career Press.Google ScholarKawasaki, Guy. 1996.How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit. New York: Hyperion Books.Google Scholar— 2000.Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. New York: Harper Business.Google ScholarEntrepreneurial Marketing: Lessons From Wharton's Pioneering MBA CourseBy Leonard Lodish, Howard Morgan, and Amy Kallianpur New York: John Wiley, 2001, 272 pages, $29.95 (Hardcover)Google ScholarReferencesKotler, Philip. 2003.Marketing Management. 11th ed. Upper Saddle River, NJ: Prentice Hall.Google ScholarPorter, Michael E. 1980.Competitive Strategy. New York: Free Press.Google ScholarBusiness Intelligence Using Smart TechniquesBy Charles Halliman Houston, Texas: Information Uncover, 2001, 224 pages, $49.95 (Hardcover)Google ScholarDownload references