Book reviews

Abstract

The New Ad Media Reality: Electronic over PrintbyBarton C. White.Westport, CT:Quorum Books, 1993, 264 pages.Google ScholarSeeking CustomersEdited byBenson P. ShapiroandJohn L. Sviokla.Boston:Harvard Business School Publishing Corporation, 1993, 343 pp.Google ScholarKeeping CustomersEdited byJohn J. SvioklaandBenson P. Shapiro Boston:Harvard Business School Publishing Corporation, 1993, 384 pp.Google ScholarThe Economist Intelligence Unit Guide to Building a Global ImagebyAndrea Mackiewicz.New York:McGraw-Hill, 1993, 134 pp.Google ScholarCounterturbulence Marketing: A Proactive Strategy for Volatile TimesbyA. Coskun Samli Westport, CT:Quorum Books, 1993, 200 pp.Google ScholarPushing the Numbers in MarketingbyDavid L. Rados.Westport, CT:Quorum Books, 1992, 184 + x pp.Google ScholarBusiness To Business Direct MarketingbyRobert W. Bly.Lincolnwood, IL:NTC Publishing Group, 1993, 267 pp.Google ScholarInternationalizing Business Education: Meeting the ChallengeEdited byS. Tamer Cavusgil.East Lansing, MI:Michigan State University Press, 1993, 220 pp.Google ScholarTargeting Families: Marketing to and Through the New Familyby Robert Boutilier. American Demographics, 1993, 161 pp.Activity-Based Costing for Marketing and ManufacturingbyRonald J. Lewis Westport, CT:Quorum Books, 1993, 239 pp.Google ScholarSocial Responsibility in MarketingByA. Coskun Samli Westport, CT:Quorum Books, 1992, 224 pp.Google ScholarReferencesDrucker, Peter. 1980.Managing in Turbulent Times. New York: Harper & Row.Google ScholarGlazer, Rashi and Allen M. Weiss. 1993. “Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information.”Journal of Marketing Research30 (November): 509–521.ArticleGoogle ScholarKotler, Philip, Liam Fahey, and S. Jatusripitak. 1985.The New Competition. Englewood Cliffs, NJ: Prentice-Hall.Google ScholarReferencesArkes, Hal R. and Catherine Blumer. 1985. “The Psychology of Sunk Costs.”Organizational Behavior and Human Performance35 (February): 124–140.Google ScholarDean, Joel. 1951.Managerial Economics. New York: Prentice-Hall.Google ScholarKahneman, Daniel and Amos Tversky. 1982. “On the Study of Statistical Intuitions.”Cognition11 (March): 123–141.ArticleGoogle ScholarNye, Peter. 1992. “Consumer Choice and the Sunk Cost Effect: A Debiasing Framework.” Cincinnati, OH: American Council of Consumer Interests.Google ScholarReferencesAndreasen, Alan R. 1975.The Disadvantaged Consumer. New York: Free Press.Google ScholarBorsboom, Ton. 1991. “The Environment’s Influence on Design.”Design Management Journal2 (Fall): 42–47.Google ScholarBraithwaite, John. 1984.Corporate Crime in the Pharmaceutical Industry. London: Routledge and Kegan Paul.Google ScholarCorey, E. Raymond. 1993. “Marketing Managers: Caught in the Middle.” InEthics in Marketing. Eds. N. Craig Smith and John A. Quelch. Homewood, IL: Richard D. Irwin, 37–45.Google ScholarForman, Andrew M. and Ven Sriram. 1991. “The Depersonalization of Retailing: Its Impact on the ‘Lonely’ Consumer.”Journal of Retailing67 (Summer): 226–243.Google ScholarFreedman, Alix M. 1991. “The Poor Pay More for Food in New York, Survey Finds.”The Wall Street Journal. April 15.Hay, Robert D., Edmund R. Gray, and James E. Gates. 1976.Business and Society. Cincinnati: South-Western.Google ScholarIngersoll, Bruce and Alecia Swasy. 1991. “FDA Puts Squeeze on P&G over Citrus Hill Labeling.”The Wall Street Journal. April 25.Lipsey, Richard G. 1983.An Introduction to Positive Economics. London: Weidenfeld and Nicolson.Google ScholarMiller, Michael W. 1991. “Lotus is Likely to Abandon Consumer-Data Project.”The Wall Street Journal, January 23.Paine, Lynn Sharp. 1993. “Children as Consumers: The Ethics of Children’s Television Advertising.” InEthics in Marketing. Eds. N. Craig Smith and John A. Quelch. Homewood, IL: Richard D. Irwin, pp. 672–686.Google ScholarQuelch, John A., Minette E. Drumwright, and Julie L. Yao. 1993. “The Procter and Gamble Company: The Lenor Refill Package.” InEthics in Marketing. Eds. N. Craig Smith and John A. Quelch. Homewood, IL: Richard D. Irwin, 317–336.Google ScholarSmith, Adam. [1776] 1971.The Wealth of Nations. Vol. 1. London: Everyman.Google ScholarSmith, N. Craig. 1990.Morality and the Market: Consumer Pressure for Corporate Accountability. London: Routledge.Google Scholar—————. 1993. “Ethics and the Marketing Manager.” InEthics in Marketing. Eds. N. Craig Smith and John A. Quelch. Homewood, IL: Richard D. Irwin, 1–34.Google ScholarStar, Steven H. 1989. “Marketing and Its Discontents.”Harvard Business Review(November–December): 148–154.Truell, Peter. 1988. “Demand for Rubber Gloves Skyrockets—Profiteering During AIDS Crisis Suspected.”The Wall Street Journal. June 9.Tsalikis, John and David J. Fritzche. 1989. “Business Ethics: A Literature Review with a Focus on Marketing Ethics.”Journal of Business Ethics8 (2): 695–743.ArticleGoogle ScholarDownload references