C. P. Rao

11 catalog papers. Name-matched publications do not establish a verified researcher identity.

Kuwait University, Kuwait

Publications

• Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics? — Journal of Business Ethics 2001
• Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study — Journal of Business Ethics 2000
• Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making — Journal of Business Ethics 1999
• Book reviews — Journal of the Academy of Marketing Science 1997
• Ethical decision making: An investigation of services marketing professionals — Journal of Business Ethics 1996
• Book reviews — Journal of the Academy of Marketing Science 1994
• Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach — Journal of Marketing 1993
• Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives — Journal of Consumer Research 1985
• The Effect of Monetary Inducement on Mailed Questionnaire Response Quality — Journal of Marketing Research 1980
• An assessment of ‘political congeniality’ factor in international business transactions — Journal of the Academy of Marketing Science 1979
• A Linear Covariate Model of Warranty Attitudes and Behaviors — Journal of Marketing Research 1979