Reviews of books

Abstract

Kotabe, Masaaki. 2001. “Use of Secondary Data in International Business Research: Opportunities and Risks.” InInternational Business Scholarship: Mastering Intellectual, Institutional, and Research Design Challenges. Eds. Brian Toyne, Zaida L. Martinez, and Richard A. Menger. Wesport, CT: Quorum, 158–179.Google Scholar— and Kristiaan Helsen. 2001.Global Marketing Management. 2d ed. New York: John Wiley.Google ScholarBrand LeadershipBy David A. Aaker and Erich Joachimsthaler New York: Free Press, 2000, 351 pages, U.S. $30.00 (cloth)Google ScholarReferencesCohen, Joel B. and C. S. Areni. 1991. “Affect and Consumer Behavior.” InHandbook of Consumer Behavior. Eds. Robertson and Kassarjian. Englewood Cliffs, NJ: Prentice Hall, 183–240.Google ScholarErevelles, Sunil. 1998. “The Role of Affect in Marketing.”Journal of Business Research42 (3): 199–216.ArticleGoogle ScholarReferencesClark, Ken. 2000. “Off Price Apparel Chains Struggle to Keep Up.”Chain Store Age76 (3): 92–96.Google ScholarDonnellan, John F. 1996.Merchandise Buying and Management. New York: Fairchild.Google ScholarShannon, John. 2001. “Own-Labels Show Their Limitations.”Marketing Week, May 19, p. 33.Specialty Retailers—Marketing Triumphs and Blunders. By Ronal D. Michman and Edward M. Mazze Westport, CT: Quorum Books, 2001, 227 pages, $65.00Google ScholarReferencesAlderson, Wroe. 1957.Marketing Behavior and Executive Action. Homewood, IL: Irwin.Google ScholarHoeg, Peter. 1993.Miss Smilla's Feeling for Snow. London: HarperCollins.Google ScholarMaslow, Abraham H. 1970.Motivation and Personality. 2d ed. New York: Harper & Row.Google ScholarValueSpace: Winning the Battle for Market LeadershipBy Banwari Mittal and Jagdish Sheth New York: McGraw-Hill, 2001, 265 pages, $27.95 (hardcover)Google ScholarThe Why of Consumption: Contemporary Perspectives and Consumer Motives, Goals, and DesiresEdited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman New York: Routledge Interpretive Marketing Research, 2000, 330 pagesGoogle ScholarDownload references