The Role of Thin-Slice Judgments in Consumer Psychology

Abstract

This article examines the potential theoretical and practical contributions that thin-slice judgments may offer to consumer psychology. We begin by exploring thin-slice judgments in the context of existing consumer information processing research. Then, we discuss the antecedents of thin-slice judgments, the type of processing that may underlie and impact thin-slice judgment formation. Finally, we review the potential consequences of thin-slice judgments and investigate applications within the consumer domain.