Introduction to the Special Issue on Managerial Decision Making

Abstract

This issue is all about managerial decision making, i.e., how managers go about making decisions and how these decisions can be improved via good marketing analyses. As such it differs somewhat from the regular issues of Marketing Science in that it contains no analytic models or papers that focus only on methodology. Yet it still is true to the overall mission of the journal: it addresses areas of inquiry relevant to marketing practitioners and academics.