Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
Marketing Science · 2025 · Volume 44 · Issue 3
Abstract
We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high. History: Anthony Dukes served as the senior editor. Supplemental Material: The online appendix is available at https://doi.org/10.1287/mksc.2024.1074 .
Keywords
prototypical product, pricing, competition, game theory
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