Communication Patterns as Determinants of Organizational Identification in a Virtual Organization
Batia M. Wiesenfeld, Sumita Raghuram, Raghu Garud
Organization Science · 1999 · Volume 10 · Issue 6
Abstract
Recent advances in information technologies provide employees the freedom to work from any place and at any time. Such temporal and spatial dispersion, however, weakens the ties that bind organizations and their members. We suggest that organizational identification may be the critical glue linking virtual workers and their organizations. We explore the role that information technologies play in the creation and maintenance of a common identity among decoupled organization members.
Keywords
Virtual Work, Organizational Identification, Communication Media
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