Alexander Bleier

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4712-1518

Frankfurt School of Finance & Management, 60322, Frankfurt am Main, Germany

Publications

• The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement — Journal of Marketing 2023
• Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry — Journal of the Academy of Marketing Science 2023
• Online program engagement and audience size during television ads — Journal of the Academy of Marketing Science 2021
• Company Worth Keeping: Personal Control and Preferences for Brand Leaders — Journal of Consumer Research 2020
• Improving customer profit predictions with customer mindset metrics through multiple overimputation — Journal of the Academy of Marketing Science 2019
• Creating Effective Online Customer Experiences — Journal of Marketing 2019
• Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where — Marketing Science 2015