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The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Aparna A. Labroo, Kelly Goldsmith

Journal of Consumer Psychology · 2021 · Volume 31 · Issue 3

DOI: 10.1002/jcpy.1261

Abstract

This article is part of the issue “Consumer Psychology for the Greater Good”

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