Morris Holbrook

49 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5452-9773

Publications

Taste versus the Market: An Extension of Research on the Consumption of Popular Culture — Journal of Consumer Research 2007
Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
Book Review: How Customers Think: Essential Insights into the Mind of the Market — Journal of Marketing Research 2003
Review of Book — Journal of the Academy of Marketing Science 2002
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty — Journal of Marketing 2001
Remembrance: John A. Howard (1915–1999) — Journal of Consumer Research 2001
The Influence of Anxiety: Ephebes, Έpées, Posterity, and Preposterity in the World of Stephen Brown* — Journal of Marketing 2000
Popular Appeal versus Expert Judgments of Motion Pictures — Journal of Consumer Research 1999
Book Review: Closely Read Books—Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest — Journal of Marketing 1998
Stereographic Visual Displays and the Three-Dimensional Communication of Findings in Marketing Research — Journal of Marketing Research 1997
Book Review: Mrs. Cage — Journal of Marketing 1996
Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products — Journal of Marketing Research 1994
The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research — Journal of Consumer Research 1993
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes — Journal of Consumer Research 1993
An approach to investigating the emotional determinants of consumption durations: Why do people consume what they consume for as long as they consume it? — Journal of Consumer Psychology 1992
Book Review: Handbook of Consumer Behavior — Journal of Marketing 1992
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time — Journal of Consumer Research 1991
Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design — Journal of Consumer Research 1990
Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation? — Journal of Consumer Research 1990
Some Exploratory Findings on the Development of Musical Tastes — Journal of Consumer Research 1989
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior — Journal of Consumer Research 1988
Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs — Journal of Marketing Research 1988
The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis — Journal of Consumer Research 1988
What Is Consumer Research? — Journal of Consumer Research 1987
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising — Journal of Consumer Research 1987
Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising? — Journal of Marketing 1987
A Note on Sadomasochism in the Review Process: I hate when that Happens — Journal of Marketing 1986
Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features — Journal of Consumer Research 1986
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior — Journal of Consumer Research 1986
The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa — Journal of Consumer Research 1986
Effects of Competitive Context and of Additional Information on Price Sensitivity — Journal of Marketing Research 1986
Nonisomorphism, Shadow Features and Imputed Preferences — Marketing Science 1985
Marketing Strategy and the Structure of Aggregate, Segment-specific, and Differential Preferences — Journal of Marketing 1984
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games — Journal of Consumer Research 1984
Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones — Journal of Consumer Research 1983
Hedonic Consumption: Emerging Concepts, Methods and Propositions — Journal of Marketing 1982
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun — Journal of Consumer Research 1982
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis — Journal of Consumer Research 1982
Decision-Specific Conflict in Organizational Buyer Behavior — Journal of Marketing 1982
On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts — Journal of Consumer Research 1982
Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures — Journal of Marketing Research 1982
Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations — Journal of Consumer Research 1981
Allocating Discretionary Time: Complementarity Among Activities — Journal of Consumer Research 1981 (name-matched, not ORCID-linked)
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments — Journal of Marketing Research 1981
Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches — Journal of Marketing Research 1979
Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics — Journal of Consumer Research 1979
Beyond Attitude Structure: Toward the Informational Determinants of Attitude — Journal of Marketing Research 1978
Comparing Multiattribute Attitude Models by Optimal Scaling — Journal of Consumer Research 1977
More on Content Analysis in Consumer Research — Journal of Consumer Research 1977