Naveen Donthu
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-8525-3159
Publications
- An escalation of commitment perspective on allocation-of-effort decisions in professional selling — Journal of the Academy of Marketing Science 2018
- Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions — Journal of Marketing Research 2016
- Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium — Marketing Science 2015
- The financial contribution of customer-oriented marketing capability — Journal of the Academy of Marketing Science 2014
- Cultivating Trust and Harvesting Value in Virtual Communities — Management Science 2008
- Book Review — Journal of Marketing Research 2006
- Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value — Journal of Marketing 2006
- Book Review — Journal of Marketing Research 2006
- Book Review: Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations — Journal of Marketing Research 2002
- Book Review: Marketing Management Support Systems: Principles, Tools, and Implementation — Journal of Marketing 2001
- An examination of selected marketing mix elements and brand equity — Journal of the Academy of Marketing Science 2000
- Book reviews — Journal of the Academy of Marketing Science 1995 (name-matched, not ORCID-linked)
- Capturing Geographically Localized Misspecification Error in Retail Store Choice Models — Journal of Marketing Research 1995
- Double jeopardy in television program choice — Journal of the Academy of Marketing Science 1994
- Comparing market areas using kernel density estimation — Journal of the Academy of Marketing Science 1991
- Note—Estimating Geographic Customer Densities Using Kernel Density Estimation — Marketing Science 1989
- The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption — Journal of Consumer Research 1986