Alexander Bleier

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4712-1518

Frankfurt School of Finance & Management, 60322, Frankfurt am Main, Germany

Publications

• The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• Customer behavior across competitive loyalty programs — Journal of the Academy of Marketing Science 2024 (name-matched, not ORCID-linked)
• Grocery Shopping for America: Mitigation Strategies for Threats to National Identity — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement — Journal of Marketing 2023
• Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry — Journal of the Academy of Marketing Science 2023
• Online program engagement and audience size during television ads — Journal of the Academy of Marketing Science 2021
• Company Worth Keeping: Personal Control and Preferences for Brand Leaders — Journal of Consumer Research 2020
• Creating Effective Online Customer Experiences — Journal of Marketing 2019
• Improving customer profit predictions with customer mindset metrics through multiple overimputation — Journal of the Academy of Marketing Science 2019
• Executing on a customer engagement strategy — Journal of the Academy of Marketing Science 2017 (name-matched, not ORCID-linked)
• Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where — Marketing Science 2015
• Developing Donor Relationships: The Role of the Breadth of Giving — Journal of Marketing 2015 (name-matched, not ORCID-linked)
• Measuring and Managing Returns from Retailer-Customized Coupon Campaigns — Journal of Marketing 2012 (name-matched, not ORCID-linked)
• Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? — Journal of Marketing 2011 (name-matched, not ORCID-linked)
• Empirical Analysis of the Impact of Recommender Systems on Sales — Journal of Management Information Systems 2010 (name-matched, not ORCID-linked)
• Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM — Marketing Science 2008 (name-matched, not ORCID-linked)
• Performance Implications of Adopting a Customer-Focused Sales Campaign — Journal of Marketing 2008 (name-matched, not ORCID-linked)
• Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
• Multichannel Shopping: Causes and Consequences — Journal of Marketing 2007 (name-matched, not ORCID-linked)
• Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares — Marketing Science 2004 (name-matched, not ORCID-linked)
• A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy — Journal of Marketing 2004 (name-matched, not ORCID-linked)