Brian Sternthal

40 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7430-2472

Kellogg School of Management, Northwestern University, Evanston, Illinois, USA

Publications

• Three strategies for claiming research progress — Journal of Consumer Psychology 2026
• Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect — Journal of Consumer Research 2023
• Distinguishing Constructs from Variables in Designing Research — Journal of Consumer Psychology 2021
• Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness — Journal of Consumer Research 2010
• The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments — Journal of Marketing Research 2010
• Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format — Journal of Consumer Research 2009
• Consumer decision making and aging: A commentary — Journal of Consumer Psychology 2009
• The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments — Journal of Consumer Research 2009
• The Effects of a Different Category Context on Target Brand Evaluations — Journal of Consumer Research 2008
• Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease — Journal of Consumer Research 2005
• The Influence of Negation on Product Evaluations — Journal of Consumer Research 2004
• The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies — Journal of Consumer Research 2001
• Analysis of Variance — Journal of Consumer Psychology 2000 (name-matched, not ORCID-linked)
• The Effects of Positive Mood on Memory — Journal of Consumer Research 1999
• The Persuasive Impact of Message Spacing — Journal of Consumer Psychology 1996
• The Effect of Type of Elaboration on Advertisement Processing and Judgment — Journal of Marketing Research 1996
• Acquisition and Impact of Consumer Expertise — Journal of Consumer Psychology 1995
• A Two-Factor Explanation of Assimilation and Contrast Effects — Journal of Marketing Research 1993
• The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness — Journal of Consumer Psychology 1991
• Gender Differences in the Use of Message Cues and Judgments — Journal of Marketing Research 1991
• The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments — Journal of Consumer Research 1990
• Ease of Message Processing as a Moderator of Repetition Effects in Advertising — Journal of Marketing Research 1990
• Confirmatory Versus Comparative Approaches to Judging Theory Tests — Journal of Consumer Research 1987
• Examining the Vividness Controversy: An Availability-Valence Interpretation — Journal of Consumer Research 1986
• Detecting and Explaining Vividness Effects in Attitudinal Judgments — Journal of Marketing Research 1984
• Detecting and Explaining the Sleeper Effect — Journal of Consumer Research 1984
• Information Availability as a Determinant of Multiple Request Effectiveness — Journal of Marketing Research 1983
• Attitude-Behavior Consistency in Children's Responses to Television Advertising — Journal of Marketing Research 1983
• Using Information Processing Theory to Design Marketing Strategies — Journal of Marketing Research 1981
• Television Commercial Wearout: An Information Processing View — Journal of Marketing Research 1980
• The Construct Validity of the Tripartite Classification of Attitudes — Journal of Marketing Research 1979
• Rejoinder — Journal of Consumer Research 1978
• Impact of Deals and Deal Retraction on Brand Switching — Journal of Marketing Research 1978
• The Persuasive Effect of Source Credibility: Tests of Cognitive Response — Journal of Consumer Research 1978
• Age Differences in Information Processing: A Perspective on the Aged Consumer — Journal of Marketing Research 1977
• Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? — Journal of Consumer Research 1977
• Advertising Wearout: An Experimental Analysis — Journal of Marketing Research 1976
• Fear Appeals: Revisited and Revised — Journal of Consumer Research 1974
• Humor in Advertising — Journal of Marketing 1973
• Managing Conflict in Distribution Channels: A Laboratory Study — Journal of Marketing Research 1973