The (better than expected) consequences of asking sensitive questions

Abstract

Within a conversation, individuals balance competing objectives, such as the motive to gather information and the motive to create a favorable impression. Across five experimental studies (N = 1427), we show that individuals avoid asking sensitive questions because they believe that asking sensitive questions will make their conversational partners uncomfortable and cause them to form negative perceptions. We introduce the Communication Motives and Expectations Model and we demonstrate that the aversion to asking sensitive questions is often misguided. Question askers systematically overestimate the impression management and interpersonal costs of asking sensitive questions. In conversations with friends and with strangers and in both face-to-face and computer-mediated conversations, respondents formed similarly favorable impressions of conversational partners who asked sensitive questions (e.g., “How much is your salary?”) as they did of conversational partners who asked non-sensitive questions (e.g., “How do you get to work?”). We assert that individuals make a potentially costly mistake when they avoid asking sensitive questions, as they overestimate the interpersonal costs of asking sensitive questions.